With Marketo ABM, you can target and manage accounts, personalize cross-channel engagement, and access revenue-based account analytics.It allows you to run your campaign on one unified platform, avoiding wasted time and resources on multiple platforms and management tools. Marketo ABM is a full bells-and-whistles platform with which to run your ABM marketing campaign. Marketing Automation Platforms Marketo ABM ad platforms (as they specifically relate to your ABM B2B strategy)Īll three of these platforms are integral to a successful ABM strategy, and because there’s an endless stream of ABM technology out there, we’ve narrowed down the list to the platforms we think will best help you in your ABM efforts.Well, for today’s purposes, we want to talk about: But how does one stay on top of what platforms or management tools to use when there’s so much out there? And how do you keep up with the rapidly evolving technologies? In this way, cutting edge technology has been at the forefront of the ABM boom over the past couple of years. However, with recent advances in marketing technology, businesses of all sizes have been able to implement ABM for much lower costs and at a greater scale. In the past, account based marketing was primarily utilized by large, enterprise level sales organizations since the personal quality of ABM tended to be more costly. In fact, in research from the Altera Group, 97% of marketing teams polled said that account based marketing had a somewhat higher or much higher ROI than any other marketing initiatives. To use a common metaphor, while traditional marketing strategies tend to cast a wide net to catch as many fish as possible – even if some of the fish escape through the net – ABM catches fish with a spear, meaning less fish, but every time you spear them, they’re yours. Accounts are carefully selected and marketing campaigns for these targeted accounts are often highly personal. In essence, ABM is a highly successful targeted marketing strategy that marries an organization’s sales and marketing teams to focus their efforts on only a few select accounts. Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword.
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